I was responsible for the imagery creation for Double Blind Music
— a new indie rock label. I worked closely from the inception with the head of A&R to embody the look and feel he was going for: something edgy and new. I started with identity explorations stemming from the idea of double blind experiments. My client really wanted birds worked into the logo, so the result was a 2 sided falcon — both with hoods over their eyes.
Subsequently, releases were lined up and I wanted to stay within the dirty, science-driven image styling. The first label compilations were from all "unknown" artists — so I kept the imagery almost manual-like. Bands were explained and credits given accompanying technical diagrams or insect imagery.
The first solo release was for 32 leaves, a Phoenix, AZ-based band. While I received little direction from the band themselves, they did stress that water was a theme that resonated. A rust driven palette worked best and 32 leaves was thrilled with the identity created for their debut.