Citizens Bank
Digital AOR
Digital AOR
Case Study
I was the lead Art Director for 2 years on the Citizens Bank account at Rosetta. As digital AOR, we wanted to modernize the brand — use the online space for more than web-friendly versions of branch literature. Citizens Bank is a top-ten bank in the United States with a major foothold in the Northeast as well as midwest (as Charter One). The client was perpetually pleased with our work and saw higher online account applications.
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I spearheaded creation and storyboarding for a series of movies about the Cost of College — break-down the scary process of paying for school to both students and parents alike.
Well-known as a neighborhood bank with a friendly attitude, my team put together major initiatives like this demo of Citizens Bank online banking system. This was a timed walkthrough that showcased all the great new features to people in an easy to digest manner — It needed an easy-to-follow UI and clean navigation.
Microsite for new branded-campaign launch — Good Banking is Good Citizenship
Landing pages, banners and other portions of citizensbank.com were all updated under my tenure with as well as copy that was easier to digest on the web.
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